Website for an FMCG Brand - Simply Delicious Case Study

Key Project Objectives

When designing the website for Simply Delicious, we focused on ensuring its quality matched the premium standards of the products found in stores.

Online Credibility and Product Education – The site was to serve as the primary source of information about the brand and its products. Customers can check ingredients and production processes, building trust that cannot be fully conveyed on a small label in an external online store.
USP Exposure – The brand’s key advantages, such as no preservatives, production in London, and small batches, were brought to the forefront. Instead of hiding them in the text, we presented them as clear messages that the user notices immediately upon entering the site.
Fast Navigation to Points of Sale – Although the site does not have an e-commerce module, the priority was to efficiently direct users to the stores where they can purchase the products.
Mobile-First for Customers on the Go – We assumed that many users would visit the site while holding the product in their hands. The website had to be perfectly legible on mobile devices.

The Client about the project

Brave New excelled at communicating throughout the entire process. Brave New delivered an amazing website that was visually appealing, highly functional, and user-friendly, exceeding the client's expectations. The team was highly responsive, accommodating, and outstanding at communication. Moreover, they delivered quality work within tight timeframes.

The Challenge We Faced

Despite the presence of Simply Delicious products in online grocery stores, the brand operated without its own official website. In practice, this meant that brand information was fragmented and entirely dependent on third-party distributor platforms. This situation created a significant image gap, as consumers looking for detailed information on ingredients or philosophy could not find a reliable, official source of brand knowledge.

The lack of a proprietary website also posed a barrier to further business development and negotiations with additional major retail chains. For retail buyers, a website is a vital source of information about a brand and can serve as a key argument encouraging contact with the company. Without its own site, Simply Delicious could not fully control its communication, educate customers on unique product features, or collect data on their preferences, which hindered the planning of precise marketing campaigns.

How We Highlighted FMCG Brand Values on the Website?

Modern Design (Desktop + Mobile)

The site was designed to instantly provide information to users browsing the offer on any device. The clean layout helps in quickly getting to know the brand, for example, during online shopping.

Intuitive Product Filtering

We implemented a system that allows users to instantly filter categories. As a result, customers find what they are looking for in seconds without unnecessary browsing.

Recipe Section

We created a space for recipes that inspire users to incorporate Simply Delicious products into their daily cooking. This tool not only builds an expert image but, above all, generates organic traffic from Google

Flexible Content Management (BerkaWP Theme)

Thanks to our proprietary solution based on the Gutenberg editor and ACF, the Simply Delicious team can independently and instantly add new products and recipes, as well as create landing pages for promotional campaigns without developer involvement.

Analytics and Conversion Tracking

We integrated analytical tools to monitor which products and categories attract the most interest. This is crucial data for the brand when planning further expansion into retail chains.

Shortened Path to Purchase

Despite the lack of an e-commerce module, the site acts as an effective intermediary. Each product features direct links to online stores, maximizing the simplicity of the journey from product interest to final transaction.

Process and Results

We began the Simply Delicious project with a strategic workshop. We needed to understand exactly how to position the brand against strong competition and how to translate its unique advantages into a language of benefits. Target audience analysis allowed us to define two directions: we had to reach both demanding seniors and dynamic millennials seeking quick yet healthy meals.

The next step was preparing UX wireframes and UI designs for both desktop and mobile versions. Knowing that a large portion of users look for product information “on the go,” we prioritized maximum readability on phones. The design was based on the color-saturated packshots provided by the client, creating an interface that stimulates appetite and resonates with the premium segment. We concluded the process with clean coding, rigorous testing, and content implementation.

As a result of our work, we delivered a modern website that has become the definitive source of information for Simply Delicious. The brand gained a solid tool supporting entry into new retail chains and validating its position in the FMCG market. Thanks to the transparent structure, customers gained the shortest possible path to purchase in online stores, while the Simply Delicious team received an intuitive system for the independent development of the recipe section and promotional landing pages.

Website as Sales Support for a New FMCG Product