How to build an effective website for a tech company?
Websites for tech companies should be understandable to users and clearly present how your service or product works.
When designing a new website for a tech company, you need to think about who your recipients are and how they behave, as well as what goals the new website should pursue.
Therefore, the process of designing a new website for a tech company should start with an analysis of your current website. You can do this by checking Google Analytics data and installing for example Clarity app which helps track user behavior on your platform.
The products and services of tech companies should be presented in a clear way: not only with text but also with photos, videos and tutorials - especially the last ones are helpful if we want your guests to understand how our service works.
Both in the case of content and videos, the language you use is important - if your service is addressed to a narrow, specialized group, you can use technical vocabulary. But if your potential customers are amateurs, then easy, understandable language will work better.
In the case of websites for tech companies, the content architecture should be well-planned - users must have easy access to the service description, guides and contact forms. A poorly planned website will discourage visitors, make it difficult to find data and cause you to lose many customers.
Building a website for a tech company seems like a time-consuming task. Take advantage of the support of our experts who have cooperated with over 30 technology companies for which we have created websites and landing pages in the last 3 years.