New website for a digital agency - Case Study Promo Traffic

Key Project Objectives

As the PromoTraffic brand evolved visually, it became clear that their existing website needed more than just a refresh. We needed a revolution: one that would reflect the company’s new identity and serve as a spectacular tool for showcasing their ongoing success.

Our shared challenge was to create a website that would stand out from others in the industry and help build PromoTraffic’s unique image as a dynamic, modern digital agency. How did we approach this?

A Visual Revolution & “Living” Design: The primary goal was an attractive, bold design that stood out through its color palette and dynamics. We focused on advanced animations and video elements to make the site feel vibrant and full of energy.
A Tool Built for Marketing (BerkaWP): We wanted the PromoTraffic team to be independent of developers for every minor update. Using our proprietary BerkaWP starter theme, the site is fully editable, allowing the team to build out case studies or new thematic sections on their own.

The Challenge: Racing Against the Clock

The biggest challenge wasn’t the design itself, but the tight turnaround time. The first version of the website had to be ready for the ProExpertsDays event, which gave us only a few weeks for conceptual work and programming. This deadline required us to focus and carefully plan the project.

At a key point, four programmers were involved in the project. It was a true sprint, with no room for wasted hours – what mattered was focused on concrete work and excellent communication with the PromoTraffic marketing department. Regular meetings and complete transparency allowed us to complete the project of the new website for a digital agency within a timeframe that many agencies would have found impossible.

Besides communication, another key element that helped us complete the project in such a short time was the use of our starter theme, BerkaWP. This collection of components forms the foundation for our projects. Thanks to BerkaWP, we can create advanced designs in the time it takes other agencies to deliver simple landing pages.

Key Feature We Implemented

BerkaWP - an editor that provides unlimited editing

The marketing team gained a tool that lets them showcase their projects spectacularly without ever touching a line of code.

Advanced Animation System

We implemented smooth transitions and video effects that reinforce the image of a modern, dynamic agency.

Interactive Case Studies

A robust module with filtering capabilities allows for the quick and sleek presentation of PromoTraffic’s success stories.

Knowledge Hub

A fully functional blog and press office to support their authority in the industry.

Multilingual Support

Two language versions implemented intuitively for both the user and the administrator.

Project Workflow

Working under time pressure required us to pivot from a standard approach to a more agile model:

UX Wireframes: We focused on key features and user paths to move into the visual design phase as quickly as possible.
Design with Real-Time Feedback: The design process was one of constant consultation with the PromoTraffic team. This allowed us to implement changes instantly and finalize the version in record time.
Parallel Development: To meet the conference deadline, our developers began coding while the design was still being fine-tuned.
Collaborative Content Migration: Tight cooperation during data migration ensured a smooth and successful launch.
Full Support & Training: We didn’t leave the client on their own after the launch. We conducted online training and provided 3 months of free technical support to ensure the PromoTraffic team felt confident in their new digital environment.

Results: Efficiency and the “WOW” Factor on the new website for a digital agency

The result of our collaboration is a high-performance, scalable tool that serves as the foundation for PromoTraffic’s future growth:

Punctuality: The site launched exactly as planned for ProExpertsDays, generating massive enthusiasm among participants and the PromoTraffic team.
Team Independence: The marketing department now independently expands the site with new content using the intuitive BerkaWP panel.
Global Consistency: The new design perfectly reflects their premium agency character, building trust with major clients in Poland and abroad.

Living Design and Record-Breaking Delivery: How We Built PromoTraffic’s New Site Before the Industry’s Top Conference