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How we built a credible ESG services platform for Greeners Solutions

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The Greeners brand was created as a direct response to the real-world challenges faced by clients of the SSW law firm, who sought comprehensive support extending beyond traditional legal advice. Greeners is a team of experts taking on the burden of business, technical, and organizational consulting in the field of climate and energy transformation. Our task was to create a platform that clearly presents these advanced services and serves as a digital extension of the company’s values.

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Key project objectives

  • Modern Design Reflecting Values – We designed a visual layer that builds the brand’s credibility as a modern consulting leader. We utilized aesthetics associated with ecology, energy, and professionalism to strengthen the company’s identity.
  • Service-Centered Architecture – Clarity was the key challenge. Each service (from carbon footprinting to technical audits) had to be clearly showcased, ensuring that potential business partners immediately know how Greeners can assist them.
  • Building Authority Through Experience – The project had to convey that Greeners is not just a new brand, but a team with immense substantive and legal background. We highlighted the team’s competencies to bridge the gap and build trust.
  • Streamlined Conversion – The website was planned so that making contact feels like a natural next step. Simple user paths lead directly to clear and easily accessible contact forms.

    How we improved the service?

    • WPML-Powered Multilingualism

      Greeners operates on an international market, so we implemented language versions based on WPML. The plugin allows for seamless management of language versions, ensuring consistent messaging for clients both in Poland and abroad.

    • Multimedia Experience

      To emphasize the modern character of the brand, we used video in the hero section, sliders, and subtle animations for appearing sections. This makes the site feel "alive" and attracts attention while maintaining full professionalism.

    • Maximum Contact Simplicity

      We highlighted various forms of contact so that users can ask a question or request a quote at any time without searching.

    • News Section

      We created a news section with a filtering system based on categories and tags. Additionally, the site automatically promotes the latest post, allowing Greeners to build a position as a thought leader in the ESG industry.

    • Full Admin Control

      The service, based on the Gutenberg editor and ACF (Advanced Custom Fields), gives the Greeners team 100% independence. Adding new services, reports, or blog posts is instant, without the need to involve a developer.

    Results

    Web design - man working at computer on website

    The process of creating the service for Greeners Solutions was focused on speed and quality - what we at Brave New call the Precision Path. We knew the brand needed a platform that builds trust "at the door" while breaking away from a dull, corporate style in favor of modernity.

    We went through the full cycle: from workshops where we defined unique brand values, through UX wireframes, to the implementation of animations and language versions. The final result is a synergy of technology and aesthetics that translates into a real market advantage.

     

    We built a tool that combines elegance with full administrator independence, giving the Greeners team the freedom to develop their digital ecosystem daily.

    Scope of work

    • UX/UI Wireframes
    • Web Design
    • Development
    • Multilingual Implementation (WPML)
    • Optimization and Analytics