Brave New is the 2024 Award-winning company in Poland for its Web Design, Web Development and WordPress services

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Website and eCommerce Solutions for FMCG Brands

A well-designed and trustworthy FMCG company website is the cornerstone of your business. A strategic online platform strengthens brand recognition, encourages consumers to buy your products, and serves as a reliable source of information for retail partners. Whether you distribute through retail chains or sell directly via an eCommerce store, a professional website is a crucial part of your brand and marketing strategy.

Ask for a quote for a website for the FMCG industry

27 reviews

33 reviews

Why is a website for an FMCG company an important part of the business?

  • A website builds recognition among consumers

    Customers like to know more about the brands they use. A website helps build trust, which translates into the frequency of purchases.

  • Thanks to the website you reach potential business partners

    The website is an important source of information about cooperation, brand and value for domestic and foreign distributors and retail chains.

  • The website supports marketing activities

    An effective website is a complement to your marketing campaigns - it helps build a customer base and generate valuable leads.

  • The website allows you to analyse customer behavior

    Thanks to integration with analytical tools, the website is a source of knowledge about your target group and customer preferences.

How We Help FMCG Brands Increase Visibility and Drive More Sales?

We were amazed by their knowledge, which they shared with us at every stage of the project.

Jadwiga Możejko

Jadwiga Możejko

Consumer Marketing Manager, Bausch Health

Cracow, Poland

  • Dedicated approach to information architecture

    A website for a food or cosmetics company is aimed at various recipients: customers (including potential ones), business partners, or media. Additionally, such a service has a unique level of complexity: many products, several product lines, additional subpages describing the company itself.

     

    These challenges mean that a FMCG website requires a thoughtful approach to content organization. From the very beginning, we think about different audiences and work with you to create a structure that:

     

    • – organizes a broad portfolio
    • – supports purchasing decisions
    • – facilitates marketing activities

  • Graphic design that builds positive brand associations

    FMCG is more than just products wrapped in pretty paper. These are emotions that should also be conveyed on the website.

     

    A generic, bland website will allow you to present information, but it won’t be a support when it comes to image creation. When working on a website design, we talk about emotions from the beginning: love, excitement, taste, health, and other things you want to communicate to your recipients. Thanks to this, the website reflects the character of the brand and tells its engaging story.

  • A fast, SEO-optimized website that will turn users into brand fans

    Customers expect to have everything served “here and now”. That’s why we take care of website optimization. The projects we code are easy to find on Google and load in the blink of an eye – customers appreciate that, especially when they want to buy your products.

  • Contest pages, promotion and seasonal campaign management

    Seasonality is another challenge that FMCG companies face. We can implement promotional tags that highlight sales or new products across your website or online store, or create dedicated landing pages for campaigns and seasonal offers. Such a project can be part of the brand ecosystem or a separate creation. Importantly, you will use the same proven structure for subsequent campaigns (and you can change all content yourself).

  • A website that you edit and manage yourself

    We build websites for FMCG companies based on the WordPress CMS. They’re built so you can easily manage them yourself and create new subpages whenever you need. This is a huge support for marketing teams that work hard to reach new customers. In our system, creating a promotional campaign subpage is simple and fast.

  • Functionalities that build customer engagement

    The more enjoyable time a customers spend with your brand, the more likely they are to reach for it again. You can count on our creativity and suggestions related to customer engagement. Choice wizards, personality-based product suggestions, and set configurators – these are just the basic suggestions that can make your brand even more attractive.

  • An online store where you can sell products of your brand

    Companies that want to sell products using an online store can count on our support. We implement online stores based on WooCommerce. We will configure fast payments (including credit card, Apple Pay, and Google Pay), delivery, and handling returns. Above all, we will make sure that the store is an effective sales tool.

  • Constant support in the development of your website or store

    If you aren’t ready to implement all the ideas right away, we will be happy to stay with you for longer. We support our clients as part of long-term cooperation. We implement new functionalities, optimize existing solutions and are a committed, available technology partner for your company.

What exactly can we create for you?

  • 1

    WooCommerce Online Store

  • 2

    Multilingual website or online store

  • 3

    A website that builds customer engagement

  • 4

    A comprehensive product catalog (with or without a purchase function)

  • 5

    A creator with product suggestions

  • 6

    Store Locator - a point-of-sale locator

  • 7

    A contest or lottery page

  • 8

    Support for promotions and seasonal campaigns

  • 9

    Integration with wholesalers / inventory systems

  • 10

    Integration with external CRM systems

  • 11

    Integration with external ERP systems

What challenges do you have to face when designing a store or website in the FMCG industry?

The FMCG market is specific and demanding, as industry experts know best. No other product catalog is as wide and offers updates and promotions as frequently.

An additional challenge is customer service, which expects high availability and fast delivery of products. At the same time, consumers are increasingly aware and count on detailed information about goods, their production process, or the values ​​that guide the company. Changes in the law, which affect manufacturers and brands, also have a significant impact on the industry.

 

All this means that designing stores and websites for the FMCG industry requires a unique approach. It’s not only about brand perception, but also about effective optimization: the website should be fast, and products should be easy to find on Google. Proper content organization and SEO analysis are extremely important, especially when the offer includes many similar products.

 

By creating websites for FMCG companies, we provide quality that helps to stand out on the market. Our goal is to increase the group of customers who regularly use your products, participate in marketing campaigns, and are brand ambassadors.

 

When the goal is to introduce a brand to new markets (local or foreign), we recommend the right features and approach that will strengthen your negotiating position. A website will support you during sales talks, conferences or trade fairs.

 

We create websites for FMCG companies that are just starting out on the market. We also support large players and marketing teams serving the most recognizable brands.

 

Consult us and learn about the possibilities of distinguishing your brand on the Internet.

Our Case Study

  • Krakuski

    How we successfully redesigned the website after the Krakuski Rebranding

    Read case
  • bausch lomb white logo

    Bausch + Lomb

    Long-term collaboration: Support for Bausch + Lomb's branding and marketing activities online.

    Read case

Check Frequently Asked Questions

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How much does it cost and how long does it take to create a website for the FMCG industry?

If your goal is to create a landing page for a promotion or seasonal campaign, you should expect a budget of $1,400/€1,251/£1,055. Creating such a website takes 3-4 weeks. The cost will be lower and the implementation time shorter if you already have a graphic design and want to commission us only the coding.

 

In the case of larger projects, pages with a product offer and subpages, you should assume a budget of over $4,000/€3,500/£3,000 and a implementation time of about 7 weeks. In the case of more advanced projects, the budget and time may be higher than the given “from” amounts.

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How much does it cost and how long does it take to create a store for the FMCG industry?

In the case of an online store for the FMCG industry, you should assume a budget of at least $4,800/€4,300/£3,600. The necessary implementation time is from about 8 weeks. In the quote, we include all important integrations, e.g. delivery, quick payments, newsletter integration.

 

We use WordPress / WooCommerce to build stores, which in our opinion gives the greatest possibilities for personalizing the project, supports SEO activities wonderfully and works well even in the case of a wide range of products. We build the project from scratch, without using ready-made themes that negatively affect speed and visibility in Google.

 

In the case of more advanced projects, the budget and time may be higher than the given “from” amounts.

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Are your projects covered by a guarantee?

Yes, the standard guarantee is 12 months.

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Do you improve projects created by other agencies?

Yes. Use the contact form and write to us what you need. We can help develop a website designed by another agency or freelancer.

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Do you integrate websites with ERP systems?

Tell us what ERP system you use and we will tell you how the integration looks like. We can help integrate many ERP systems, but in the case of some, we will recommend software providers who have a license to implement it. This will be a better and faster solution for you.