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Long-term collaboration: Support for Bausch + Lomb's branding and marketing activities online.

Śledź nas w mediach społecznościowych:

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Bausch and Lomb is one of the world’s largest manufacturers of contact lenses, eye care solutions, and medical equipment. The American company was founded in 1853, and for the past several years, its products have been available on the Polish market.

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How do we support Bausch + Lomb? 5 years of success in the brand's digital presence.

Since 2020, we have been a proud technology partner, supporting the growth of Bausch+Lomb and its product brands that help thousands of patients care for their eyes.

  • 5 Years Without Viruses – Security Guarantee — Since taking over the management of Bausch + Lomb’s websites, none of the platforms have fallen victim to hacker attacks or viruses. Our systematic updates, continuous monitoring, and preventive actions ensure the highest level of website security.
  • Implementing New Functionalities— Collaborating with Bausch + Lomb requires ongoing adaptation of websites to dynamic market and legal requirements. We have successfully implemented:
    • Features needed for medical industry compliance
    • Website adjustments to meet new legal regulations
    • Multilingual management and interactive map functionality
  • Ongoing Support — We are not only technical caretakers, but also partners in promotional efforts. Regularly, we:
    • Update information on promotions and offers,
    • Add new content to websites,
    • Implement changes based on the evolving needs of the marketing team
  • Website Development & Redesign — We have designed and developed multiple new websites from scratch, all based on the WordPress CMS. As branding trends evolve, we ensure websites remain aligned with the company’s identity—two of our projects have undergone redesigns to stay up to date.
  • Brand Zones for External Platforms — We have created six brand zones—custom HTML/CSS landing pages designed to showcase Bausch + Lomb products on reseller platforms such as Kodano, Bez Okularów, Optiland, and Twoje Soczewki. This enhances product visibility and ensures a better connection with end users.

    We were amazed by their knowledge, which they shared with us at every stage of the project.

    Jadwiga Możejkobausch lomb white logo

    Jadwiga Możejko

    Consumer Marketing Manager, Bausch Health

    We were amazed by their knowledge, which they shared with us at every stage of the project. Quick responses kept us fully informed. Fast implementation of corrections. Additional video tutorials.

    Which websites are under our care?

    Projects implemented and developed in collaboration with the Bausch + Lomb brand.

     

     

    Ongoing projects.

     

     

    Brand zones that have been designed.

     

    What results are we achieving together with Bausch + Lomb?

    • Trust and Partnership

      Our long-term collaboration with Bausch + Lomb goes beyond just managing websites. Thanks to a deep understanding of the brand and its specifics, we are able to deliver solutions that truly support its image through its online presence.

    • Better Projects Through Brand Knowledge

      We know the brand's values, strategy, and needs. This allows us to create solutions that are not only aesthetically pleasing and functional but also perfectly aligned with the brand's vision. Every project we develop follows brand guidelines, helping to build a consistent and recognizable image.

    • Lower Implementation and Maintenance Costs, and Time Savings

      When building websites, we use reusable structures and elements. This allows us to:

      - Significantly reduce the time needed to launch new platforms,
      - Complete projects within a lower budget,
      - Ensure higher quality and reliability by using tested modules,
      - Provide greater dependability during the maintenance phase.

      Thanks to our work, Bausch + Lomb can fully focus on developing its product offerings while we ensure that their websites run flawlessly and are always ready for new challenges.

    Check video case study

    To better showcase our collaboration with Baush + Lomb, we decided to create a short video presentation. It highlights the key facts about our partnership and features the animations we used in the project.

    If your brand also needs comprehensive support in website management, get in touch with us!