Poland Business Run (PBR) is the largest charity run in Poland. In cooperation with the organizers, we have prepared a new website, thanks to which 44% more teams have signed up for the event than the previous year.
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44% increase in applications thanks to new website
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Project in numbers and most important facts
- Clearly defined goal — The goal of the project was to provide key information in an accessible, easy-to-record form. The site was coded as a one-pager — all the information you need is at your fingertips.
- Clear presentation of packages — PBR participants can take part in a stationary or virtual race. There are several packages available in both versions. We presented them in a clear way, inspired by websites selling subscription products.
+14,4% increase in the number of registered teams while reducing the advertising budget
+44% increase in the number of runners registered for the stationary race year-on-year
+125 increase in the number of registered companies compared to 2023
+700 increase in the number of visits to the registration page year-on-year
+700 increase in the number of new accounts created year-on-year
40 000 number of registered runners
919 that is how many companies increased the number of teams or registered for the first time (2/3 of the total)
It was a pleasure to work with Brave New.
Their project management was highly efficient, and they demonstrated a thorough understanding of both the project's requirements and timelines. The deliverables were consistently provided on time, and they kept us well informed throughout each stage of the process.
The team ensured clear communication by outlining upcoming phases and providing regular updates on progress. The project manager assigned to our project was extremely responsive and proactive. Whenever we had questions or specific needs, they reacted immediately and went above and beyond to accommodate our requirements.
Their dedication and ability to adapt made the entire experience seamless and ensured that our expectations were met.
Main assumptions and beginning of the project
Poland Business Run is a charity that organizes the most famous running charity event in Poland. The competition is addressed to companies. Each of them fields at least one team of five. The teams compete in a relay race. The event is combined with a charity fundraising event and the funds are donated to support people after amputations.
For several years, Brave New has been participating in the Poland Business Run. When the foundation asked us to create a new website, we felt proud and excited. We wanted to do the job as best as we could and achieve the goals that were presented to us.
What was important for us?
Sorting out the communication chaos
Information about the Poland Business Run was available in many places. There was no single source of truth. This caused frustration for supporters, competitors and organizers. As a result of the changes, the new website now contains all the necessary information.Two language versions
Many foreigners work in Polish companies, one of the assumptions was to create a website in two language versions: Polish and English.Clear architecture
The PBR website is clean and contains only the necessary information. When designing it, we wanted the user to dig dipper and discover more and more information about the race.Clear call to action
A clear message Create a Free Account is repeated on the website in many places. This is a deliberate action, thanks to which we helped to increase the number of participants in the race.Presentation of packages
Packages section is inspired by the layout of similar ones, which can be found on the websites of companies selling subscriptions. An intuitive slider allows you to choose the type of race and all connected packages with the list of all the benefits.A website adapted to the needs of people with disabilities
For a website to be adapted to the needs of people with disabilities, it doesn’t have to have contrast and font enlargement icons. It is more important to maintain appropriate contrasts or accessibility for appropriate applications supporting, e.g. reading text.
What results have we achieved?
The new website helped increase the number of participants in the stationary run. This happened despite the reduction of the advertising budget for promoting the run.
The well-thought-out structure of the website and clear messages mean that more visitors turn into customers, and advertising activities are more effective.
Not only the increase in the number of registrations, but also the increase in the number of clicks to the registration page and the increased financial participation of previous participants of the run show that a well-thought-out architecture of a website can significantly affect the financial result.
Another important result for the charity was the reduction in the number of messages sent by people interested in the run. We don’t have specific number, but the decrease in questions was “significant”.
The Poland Business Run website is a great example of a seemingly small website that can bring phenomenal results for event organizers.