How we built two websites for related brands based on a single graphic theme

You can also follow us on social media:

PromoTraffic, a company we’ve been working with for years, approached us with a need to design two websites within a short timeframe. We proposed creating one cohesive graphic theme for both sites, differentiating them with distinct color schemes. This solution saved both time and money, allowing us to deliver both websites in record time.

Check online

Main project assumptions

Completed Projects:

  • Marketplace.pro – One of PromoTraffic’s brands, focused on providing comprehensive support for businesses operating on e-commerce platforms. The main goal was to showcase the company’s services and encourage potential clients to get in touch.
  • ProExpertsDays.pl – One of the largest marketing events in Poland, organized by PromoTraffic. In this case, we focused on highlighting the appeal of the event. A clear schedule, speaker profiles, partner logos, and recordings from past editions – all of this contributes to the event’s credibility and encourages users to sign up for the next edition.

Both websites share a consistent visual style aligned with the PromoTraffic brand. The design system we developed also provides a solid foundation for creating additional sub-brands in the future.

    What does the client say about the project?

    Natalia Wojnarska

    Marketing & PR Specialist, PromoTraffic

    What impressed us most about Brave New was their exceptional responsiveness and efficiency in executing the project.

    Brave New's efficiency and responsiveness ensured a seamless execution. The team swiftly implemented changes, allowing the project to be completed without delays. They maintained clear and proactive communication, ensuring that every project phase progressed smoothly.

    What was important to us?

    • Implementation with Elementor

      We developed both websites using the WordPress platform and Elementor. This allowed for flexible content creation and customization, while giving the client an intuitive tool for managing the site independently. Elementor was chosen because PromoTraffic’s marketing team is highly experienced with it.
    • Modern graphic design

      Aesthetics played a key role. We wanted the visual concept to reflect PromoTraffic’s brand values, draw attention, and build a strong, professional online presence.
    • Clear and intuitive design

      Both websites were created with readability and user-friendly navigation in mind. Visitors can easily find the information they’re looking for.
    • Functionality

      We ensured that all key features—such as the filterable agenda on the ProExperts Days website or the service platform overview on Marketplace.pro—work smoothly, reliably, and are easy to use.
    • Meeting deadlines

      Time was a critical factor. The ProExperts Days website had to be ready before the scheduled conference. We followed a well-defined timeline, ensuring that each stage of the project was delivered on time.
    • Two language versions

      The Marketplace.pro website was developed in both Polish and English to support communication with clients from different countries.
    • Mobile optimization

      Both sites are fully responsive, ensuring a smooth experience on all devices.
    • Testing and optimization

      Before going live, we thoroughly tested both websites to ensure everything worked as expected. We also optimized the sites for fast loading speeds.

    What was the work on the project like?

    The development of the ProExperts Days and Marketplace.pro websites followed a clear timeline. From the very beginning, we had a well-defined vision and a precise action plan.

    Based on the materials and guidelines provided, we created a logical structure for both content and functionality, tailored to the brand’s expectations. Our goal was to deliver modern websites that accurately reflect PromoTraffic’s day-to-day work, clearly presenting both their service offering and the events they organise.

     

    The project was executed using WordPress and Elementor. This choice was driven by the fact that PromoTraffic’s marketing team is highly familiar with Elementor, and ease of site management was an important factor.

     

    The final phase of the project involved uploading content and conducting final tests before launch. Thanks to ongoing communication and excellent collaboration with the PromoTraffic team, we were able to complete the project smoothly and on schedule.

    Scope of work

    • UX / UI design
    • Website development in Elementor
    • Content implementation
    • Technical support after launch