Pratko Development - Brave New Agency

Project Assumptions

Our goal was to design a website that goes beyond a standard online business website — one that tells the story of Pratko Development and highlights both ongoing and completed projects.
We placed strong emphasis on the investment pages, which play a crucial role in selling apartments or houses. This is where potential clients explore the offer, and with the right structure and presentation, it can directly influence their decision to purchase.
In the old version, most updates required developer involvement. This caused frustration and slowed down the company’s work. By implementing block-based content management, Pratko is now able to independently build new subpages or offer tabs. The system is intuitive and gives the marketing team wide creative possibilities.

What does the client say about the project?

The team's experience, openness to innovation, and ability to execute tasks efficiently fully met our expectations.

Brave New delivered high-quality work without any delays. The team provided systematic reports, held virtual meetings to resolve issues, adapted to changes, and was receptive to feedback. Their work culture, experience, communication, and openness to innovation impressed the client.

Key Focus Areas

Strengthening the brand identity

The website had to reflect the company’s character: family-owned, experienced, yet presented in a professional and modern form.

Transparent presentation of investments

Each investment received a dedicated page with descriptions, a photo gallery, and a map showing nearby service points. This design allows users to quickly understand the nature and location of an investment and conveniently get in touch with the company.

WCAG compliance

The website ensures accessibility for people with disabilities, making it more inclusive.

Two language versions

Although Pratko operates primarily in the local market, many clients come from abroad, so the website was built in both Polish and English.

Blog migration and optimization

Existing blog entries were transferred into the new structure while preserving URLs.

SEO optimization

The platform was designed according to SEO best practices.

Project Workflow

We made every effort to ensure a smooth design process. From experience, we know the key stage lies at the very beginning — when shaping the information architecture. We prepared two organizational structures for sections and menus. In consultation with Pratko, we selected one, and based on it designed detailed wireframes for the subpages.

We focused on transparency, content clarity, and proper information hierarchy, so users can quickly find details about investments, news, or contact options. Thoughtful wireframes helped validate ideas and confirm that the overall website vision was clear and consistent.

In the next stage, we designed the graphics for both desktop and mobile views, since the majority of users browse via small-screen devices.

The implementation was based on a flexible WordPress CMS with extended modules, enabling easy management by the client’s team. A special focus was placed on performance — we optimized images and ensured full responsiveness across various devices.

We preserved the existing blog content and optimized the SEO structure, which allowed us to maintain the site’s search engine rankings. The website gained not only a fresh, modern look but also improved visibility and user-friendliness.

Finally, we conducted training sessions for the Pratko Development team. The client now has full independence in content management, making it easier to continuously update investment offers and maintain contact with potential clients.

The project was a great success, and Pratko has since become one of our long-term partners. We continue to maintain the website, add new functionalities, update content, and support the company in its digital growth.

From a simple business website to a powerful sales tool – the transformation of Pratko Development’s site with an easy-to-use content management panel