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How does Ola's new confectionery website drive international expansion and strengthen partnerships with retail chains?

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Ola Bakery is a company with a rich tradition. The products of this Polish confectionery company, founded over 20 years ago, are available in 95% of retail chains in Poland, including Lidl, Biedronka, Kaufland, and Stokrotka. In addition to its presence in the domestic market, Ola also exports its goods to European, American, and Asian markets.

 

As the business continues to grow and with a new production line investment underway, the company partnered with us to develop a modern website designed to support its expansion in the B2B segment.

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Main project assumptions

  • A deliciously modern website — The new website was designed in line with current UX/UI trends and includes elements that build positive associations with the brand.
  • Strong B2B communication — The primary audience of the new site includes professionals working for retail chains and export partners.
  • Generating business leads — The website’s goal is to invite potential partners to collaborate. That’s why we focused on strategic use of calls to action, contact forms, and landing pages.
  • Supporting post-trade show activities — As part of the project, we developed templates that can be used to support sales efforts during and after industry events such as trade shows and conferences.
  • Easy content management — Website administrators can independently update content and create new subpages without the need for technical support.
  • SEO optimization — The site structure has been optimized for search engines. In this area, we once again collaborated with the Kraków-based agency Promo Traffic.

    What challenge did we face?

    Cookie manufacturer Ola needed a website that would combine two key elements – showcasing the tradition and quality of its products with modernity and operational scale. The site had to effectively communicate the B2B offering, build brand recognition, and facilitate connections with retail chains and export partners.

     

    Designing a website for companies in the FMCG sector comes with specific nuances. It was crucial to present the product range in a way that was visually appealing, yet clear and easy to navigate for potential business partners.

     

    In the FMCG industry, frequently changing assortments play a significant role, which made it necessary to develop an intuitive content management system.

     

    Another important challenge was adapting the website for various export markets – both in terms of language and tailoring the content to the purchasing preferences of partners from different countries.

    What was key during the work?

    • Support for lead generation

      The website features numerous CTAs and contact forms on key subpages, enabling effective collection of inquiries from potential clients. Additionally, administrators can add personalized offers for business partners in the form of landing pages, which enhances the effectiveness of sales activities.

    • Collaboration with retail chains and export partners

      The structure and information architecture of the website were tailored to the needs of large retail chains and international distributors. The site emphasizes Ola’s position as a strong player in the private label market, which builds its credibility among potential partners.

    • Support for trade fair activities

      We designed an additional landing page template specifically for trade fair events. It enables quick follow-up contact after the event. The page includes a section with materials and a form, allowing for continued communication with potential clients.

    • Easy content management for administrators

      The website was built using our proprietary block builder, which allows administrators to add and edit content without involving developers. This enables them to update the product offering and publish new subpages as needed in real time.

    • Two language versions with the option to add more

      The website has two language versions, and administrators can create additional ones if they wish to focus on new markets.

    • Parallax effect and use of breadcrumbs

      It’s not a spectacular feature, but a pleasant, eye-catching element. Scattered cookie crumbs appear throughout the company’s website. It’s a playful nod to the sweet tooths who enjoyed the cookies while the site was being created.

    What was the work on the project like?

    We began the project with an in-depth analysis of the needs of the Ola brand and its target audience. After a series of meetings, we developed the website structure and information architecture to best match the expectations of B2B recipients. During this stage, we worked closely with the Promo Traffic agency, which was responsible not only for the website’s SEO but also for preparing the content and videos.

    During the design phase, we focused on a modern look with subtle 3D effects and a cookie crumb motif. It was a perfect choice — both we and the Ola team knew from the start that this was it: a subtle element that evokes positive associations.

     

    The approved design was coded by our team. The website was built on the WordPress CMS, and we used the WPML plugin to create the language versions. The implementation phase included integration with Google Analytics and Google Search Console, as well as final SEO optimization.

     

    The end result is an intuitive, visually appealing, and business-effective website that supports Ola Bakery in acquiring new B2B clients and expanding into international markets.

    Check the project before and after the work