Miłosz Festival - Brave New Agency

The main goals and the beginning of the project

Our primary task was to refresh the existing website, which over time had become outdated both in terms of design and functionality.
The old version of the site had significant issues that required improvement. Searching for content was complicated, and finding key information, such as event details, was almost impossible. The site also loaded very slowly and had many bugs due to a lack of regular updates.
A priority was to ensure easy access to the schedule of all events—ranging from poet meetings to concerts, exhibitions, and poetry events. A clear schedule is the heart of the festival and one of the most important functionalities for users.
The Miłosz Festival also needed a website that met WCAG requirements. Since 2019, every public institution must ensure that its website is accessible to people with various disabilities.

What does the Client say about the project?

Managing the website, and adding new events or content is much more convenient, thanks to which we save time

The Brave New team answered all questions very quickly. We received information about the materials we needed in advance, so we had time to prepare them. We also got enough time to get acquainted with the graphic design of the website, and the introduction of minor changes was quick.

The person responsible for the communication was assigned to the Project Manager, who answered our questions. The Project Manager also controlled the time spent on the project, so we launched the website on schedule.

What was key during the work?

The clear architecture of the event schedule

The main priority was to create a structure that would allow users easy access to the most important information. The different sections of the schedule — including date, location, and artists — were logically connected. Events can be filtered by date, as well as by topics or location.

A website for people with disabilities and two language versions

The website is available in two language versions: Polish and English. It also includes accessibility features for people with disabilities, allowing them to adjust the text size and contrast.

Flexibility and ease of management

The administrator can easily edit content, add new tabs, and modify the content according to required needs without the need to involve developers.

Timeless design

It is important that the new website serves for many years to come. The proposed design is modern and fresh, but not based on short-lived trends. This design will remain attractive even in a few years.

New functionality 'One Poem Vernissage'

The module is used to present poems created during recurring events held as part of the festival.

What was the work on the project like?

Web development - photo of person designing the website

We started the project with a workshop meeting with the Krakow Festival Office, during which we established all expectations and assumptions for the new project.

With over a decade of experience, we are confident that this is a key phase. Collecting all ideas, conclusions, and project goals makes the subsequent stages of work much easier.

It is not always necessary to build an entire project from scratch. To reduce the budget, we decided to use solutions that had already proven effective in previous projects for the Krakow Festival Office.

The graphic design was therefore based on the already developed structure and information architecture. We skipped the wireframing phase, which saved a lot of time and allowed us to move on to the programming work.

During the coding stage, we focused on creating a smooth schedule with all the events, as well as preparing it for international users in English.

The final part of the project was adding content to the website and testing all functionalities. The Miłosz Festival is an important event on Krakow’s map with a long-standing tradition. The old website was a vast archive of previous editions. We didn’t want to lose this, so the content created since 2009 was also transferred to the new site.

How We Created a New Website with an Intuitive Calendar for the Miłosz Festival in Kraków