How do we perform SEO optimization on the website?
Check what we can do to improve your company’s visibility on the Internet.
Analysis of your website
We start website optimization with a comprehensive technical and content analysis of your website. Regardless of whether it is a website, a store or a large website. This will allow us to determine the current state and set the direction in which we should act to make your website more attractive to search engines.
Improving the technical structure
We will make sure that your website is improved in every important aspect that affects the final result of visibility in Internet search engines. Below you can check what we will pay special attention to, and there is quite a lot because we check over 120 indicators that affect SEO.
Content
- Keywords – appropriate selection and arrangement of key phrases in the content, headings, meta descriptions and tags.
- Content structure – clear and logical arrangement of information, division into paragraphs, use of H1, H2, H3 headings, etc.
- Content length – appropriate length in relation to the topic (e.g. longer articles can be more comprehensive and valuable).
- Content uniqueness – no duplicates both within the site and in relation to other pages.
HTML tags
Meta tags are an important part of a site. These are the information and descriptions that make your website readable to search engines. We make sure that your site’s meta tags, such as titles and descriptions, are optimized for SEO. This helps search engines better understand the website’s content and rank higher in search results.
- Title tag – a unique and optimized title for each page, containing keywords..
- Meta description – the description of the page visible in search results, should encourage clicking.
- Headings (H1, H2, H3, etc.) – the hierarchy and structure of headings that make it easier for both users and search engine robots to understand the content.
- ALT tags for images – descriptive ALT tags for images that contain keywords.
- Schema tags and structured data – code markings that help search engines better understand the content of the website.
URL structure
- Clean, friendly URL – URLs should be short, clear, and contain keywords.
- URL hierarchy – a logical structure of subcategories and pages within a site.
- URL uniqueness – no duplicate URLs that can lead to the same page.
Mobile-friendliness
- Responsiveness – the site should be fully functional on mobile devices.
- Mobile-first indexing – Google prefers mobile versions of sites, so optimizing them is key.
Page load speed
- Image optimization – reducing the size of image files without losing quality.
- File compression – using methods such as Gzip or Brotli to compress data.
- Code minification – removing unnecessary characters from CSS, JavaScript and HTML files.
- Server response time – fast servers that minimize response time.
- Rendering optimization – minimizing rendering blocking by external resources (e.g. JavaScript scripts).
Security
- SSL Certificate (HTTPS) – the site should be secured, which has a positive effect on its position in search results.
- Secure forms – secured forms for user input.
Internal links
- Linking structure – a sensible and logical arrangement of internal links that facilitates navigation and indexing.
- Anchor text – relevant keywords in the link text.
- Avoidance of “dead” links – no deleted or non-existent pages.
Sitemaps
- XML sitemap – helps search engines index the page.
- HTML sitemap – makes it easier for users and search engine robots to navigate the page.
User Experience (UX)
- Ease of navigation – intuitive and clear page structure.
- No intrusive ads – avoiding overly intrusive ads and pop-ups.
- Interactivity – quick response time to user actions, such as clicking buttons, page reloads, etc.
Code cleanliness
- Optimized HTML, CSS, JavaScript – correct and optimized page code.
- Avoiding 404 errors and other server errors – correctly configured redirects and no deleted pages.
Structured data
- Schema.org – Using structured data helps search engines better understand the content of a page (e.g. reviews, product prices, events).
Google metrics (Core Web Vitals)
- Largest Contentful Paint (LCP) – loading time of the largest element of the website.
- First Input Delay (FID) – time from user interaction to browser response.
- Cumulative Layout Shift (CLS) – visual stability of the website (how much the site layout changes during loading).
Multimedia optimization
- Images – optimize image size and format (e.g. use WebP format).
- Video – appropriate compression and placement of multimedia.
- Lazy loading – loading images and multimedia only when they are visible to the user.
Compliance with regulations (Legal)
- Privacy policy – clear and accessible privacy policy.
- GDPR compliance – compliance with legal requirements regarding user data protection.
- ADA compliance / WCAG 2.1 or higher compliance
User interactions
- Long time spent on the page – high user engagement rate.
Low bounce rate – fewer users leaving the website immediately after visiting it.
Optimized for voice search
- Natural phrases – adapting content to interrogative queries that are often used in voice search.
Monitoring and reporting
Every month you will receive an SEO report on your website. Thanks to it, you will be able to check how your website results are changing and adjust your strategy to achieve the highest possible position of your website in search results. The report will include:
- statistics of user visits and behavior on the website,
- statistics of possible indexing errors,
- technical statistics divided into categories: errors, warnings and observations
SEO optimization of the website is not only a way to increase traffic, but also to build a strong, credible online presence. With the right SEO strategies, you can achieve lasting success and significantly improve your business results.
