Why integrate WordPress via the API?
WordPress is a platform that offers great API integration possibilities with other tools and platforms. That’s why it’s such a popular Content Management System.
The website should be part of your marketing and sales strategy. It primarily serves to attract new customers and to present your offer. However, it is not a tool that allows you to manage your customers. The platforms described above serve this purpose.
API integrations contribute indirectly to your company’s successful marketing of services and products. You save time and avoid errors that can happen when manually copying data from one place to another. API integrations solve this problem – the necessary information is collected in the right place and works for your business.