Website and online store for the Galicia Jewish Museum: a modern platform for cultural institution

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The Galicia Jewish Museum is our long-time partner and close neighbor. Our offices in Krakow’s Kazimierz district are just a short walk through the historic streets. For years, we have been securing and developing the museum’s online projects. The latest challenge we faced was creating their new website with an e-commerce module. The platform combines the dignity of a cultural institution with a modern and user-friendly design.

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Main assumptions

The existing website was a simple one, with sales elements hidden between subpages. The goal was a complete overhaul. We wanted to create a space that not only communicates the museum’s mission but also serves as an effective business tool. Providing users with a simple and seamless ticket purchasing and donation process was key. Museum staff would have access to an intuitive content management tool that required no coding knowledge.

  • 400+

    Migrated Products - We safely moved the entire inventory to the new e-shop, ensuring attention to every detail and sales continuity.

  • 94/100

    Accessibility - The site is accessible and friendly to all users, which is an absolute priority in the NGO and cultural sectors.

  • 100/100

    Best Practices - Clean code and the highest development standards are our guarantee of security and stability.

  • 100/100

    SEO - The site structure and technical optimization were prepared to ensure the Museum is visible wherever its audience is searching.

  • 100%

    Logistics Automation - Integration with apaczka.pl turned shipping management from a manual chore into a swift, automated process.

The Client about the project

Ishbel Szatrawska

Graphic Designer, Galicia Jewish Museum

“Brave New, in our opinion, has amazing programming skills."


Brave New's work increased the client's website administration efficiency by up to 50% and event ticket sales by approximately 60%. The team consistently met deadlines, communicated effectively, and addressed all of the client's issues. Their programming skills were outstanding.

The challenge: Moving beyond the structure of the old website

The old website didn’t reflect the scale of the museum’s operations. The website menu was chaotic and disorganized. We had to contend with a complex structure that made accessing tickets difficult. Basic automation was lacking. All orders were fully managed by the team, which consumed significant additional time. However, the biggest challenge was secure data migration—we had to migrate over 400 products and ensure the store remained accessible to customers throughout the migration.

Digital foundations: Solutions powering the Museum

  • Proprietary BerkaWP Engine (Gutenberg + ACF)

    The site was built on our in-house framework, eliminating technical chaos and the limitations of off-the-shelf templates. The Museum team gained a tool for lightning-fast content editing that is so intuitive that managing updates doesn't require a single line of code.
  • Dynamic events schedule

    We've designed a clear calendar. Visitors can quickly filter through exhibitions and workshops, and the system automatically ensures clear presentation of events in both languages.
  • Automated e-commerce (Apaczka.pl and PayPal integrations)

    We implemented an advanced e-commerce module that handles all the tedious logistics. Thanks to full integration with the Apaczka.pl system and PayPal payments, the process from purchasing a souvenir to generating a shipping label is almost entirely hands-off.
  • Mission funding and ticketing

    We supported both the social and business sides of the Museum through integration with the Ekobilet system and a dedicated donation module. Users can support the institution or buy a ticket in just three steps, which directly translates into higher conversion rates and financial stability for the NGO.
  • Accessibility and global reach

    We implemented full support for two language versions, crucial for the international character of the Galicia Jewish Museum. The entire project was optimized for accessibility, ensuring the museum’s cultural offerings are open to every visitor, without exception.

Workshops, wireframes, and code: What did the work look like?

We began with strategic workshops to understand the needs of employees across the museum's various departments. We then mapped out user journeys using UX/UI mockups, so that anyone who landed on the site, whether purchasing a ticket or donating, wouldn't have to wonder what to do next. After the design phase, we moved on to coding, testing, and final implementation, ensuring that subtle animations added a modern touch to the site without distracting from the content.

Collaboration with the Galicia Jewish Museum delivered measurable results that go far beyond aesthetics. The biggest operational success was the flawless migration of over 400 products to the new e-commerce system, carried out with full continuity of sales.

 

The implemented logistics integrations made the entire order process fully automated. Users click “Buy now”, complete the payment, and the system automatically generates a shipping label and forwards everything for fulfilment. As a result, manual handling was reduced to a minimum, significantly lowering operational costs.

 

With the implementation of our BerkaWP WordPress Theme, we were able to resolve existing technical issues and greatly simplify content management. The website is now fast and intuitive to manage, allowing the museum’s team to independently make updates without developer support.

 

As a result, the institution gained a modern, international standard of digital communication that not only strengthens its global presence, but above all actively supports its mission and long-term goals.

Scope of work

  • Strategic workshops and information architecture
  • UX/UI Design (wireframes and visual design)
  • Website development on the proprietary BerkaWP framework
  • E-commerce development with full integrations
  • Data migration and performance optimization
  • Technical maintenance packages and ongoing project development