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AI is a phenomenal assistant that should take repetitive tasks off our hands. One of these tasks is content creation. Writing blog posts, case studies, or social media updates “by hand” is time-consuming. So, many of us delegate this piece of the business to artificial intelligence. What specific numbers are we talking about? Let’s look at the statistics:
AI Generates Reviews, Websites, and Writes Books
Originality.ai, a platform specializing in verifying whether content was written by a human, reports that Amazon has seen a staggering 400% increase in AI-generated reviews since the launch of Chat GPT.
Another interesting Amazon statistic: The number of e-books published on the platform in 2025 was three times higher than at the end of 2022, the eve of ChatGPT’s release. This phenomenon is analyzed in an NBER paper by researchers Imke Reimers (Cornell University) and Joel Waldfogel (University of Minnesota). Unfortunately, a higher volume of publications does not translate to an increase in the average quality of books.
The data regarding the everyday content we read is equally clear. The authors of a report published by Graphite.io focused on articles posted online. After analyzing over 65,000 URLs, they concluded that more than half of them were created by AI.
Furthermore, in a preprint published on arxiv.org, researchers prove that AI-generated content is 70-78% less diverse in terms of thought organization than text written independently. These conclusions were drawn from an analysis of 6,875 essays.
Similar conclusions were reached by the authors of The Impact of AI-Generated Text on the Internet study. They back their findings with another interesting stat: in 2025 alone, 35% of new websites were created by or with the help of artificial intelligence.
The takeaways from this research are quite pessimistic and clear: a growing number of users are using AI to generate more content that looks increasingly identical.
Unfortunately, most “creators” do this quickly and carelessly – they rely on a simple prompt, settle for the first or maybe second draft of an article, and hastily hit publish.
How Do You Avoid Falling into the AI Repetitiveness Trap?
To be clear: I don’t view writing with AI as pure evil. If AI can help me draft a blog post in fifteen minutes, it would be foolish not to take advantage of that support. However, you have to do it smartly and avoid extremes.
When creating content, I always plan, and then later verify and modify what Captain Holden (my AI agent/content creator) suggests. Because of this, even with AI assistance, writing a new case study usually takes me over an hour.
I also keep an eye out for the traps and repetitive elements that my agent tends to throw at me.
Fascination with AI Capabilities
I remember my initial awe when AI generated my very first case study: the syntax, the comparisons, the language. I read the text and marveled at it. Then I created another piece of content, and another.
After a while, the awe wore off, replaced by irritation.
The comparisons started getting annoying.
I began noticing the patterns and grew critical.
As a result of these observations, I tweaked my prompt and started putting much more effort into modifying the drafted articles.
I don’t think I’m the only one who quickly stopped marveling at AI and started noticing patterns that we humans (even when writing a text with a similar structure) don’t automatically use.
How to Create Content with AI?
As I mentioned earlier: AI is a great tool, and today I can’t imagine writing every single piece of content entirely on my own. There are series that I will write by hand, but there are also those where I will leverage the benefits of technology. When taking this second path, I follow a set of rules that I want to share with you. I know they make the resulting content better and more “human.”
- Ban words you don’t want to see in your content. Captain Holden took a particular liking to phrases like: digital business card, the new standard of communication, and game-changer. I had to explicitly ban them in the prompt so I wouldn’t have to fix them every single time. Track down which phrases pop up most often in your own content and get rid of them too. You must clearly instruct your agent on which words to avoid.
- Watch out for cheap metaphors and comparisons. When I asked the AI to find research I could use for this article, Holden wrote back:“Writing with AI is pure convenience: it saves time, ‘recharges the batteries’ of creativity, and allows you to deliver projects faster.” This sentence is the absolute quintessence of AI. A weak comparison (pure convenience!) and recharging the batteries – a cheap metaphor that reeks of artificiality from a mile away. Agents aren’t quite capable of using these types of constructions naturally. Watch out for them and scan your text for their presence and frequency.
- Excessive enthusiasm. AI loves using grandiose words. Dynamic world, key factor, comprehensive solution… We often use them ourselves, so one or two “big” adjectives shouldn’t be an issue. But if your text is overloaded with them, it will feel completely unnatural.
- Parenthetical explanations (Like this) and long dashes. If a section consists of a subheading and a paragraph, AI tends to explain the subheading all over again inside parentheses. Usually, this is just fluff that can be deleted. Additionally, such subheadings are often followed by an em-dash (—) instead of a short hyphen or a colon. I personally dislike this and always remove them.
- Identical bulleted lists. AI tends to create lists where every single point is exactly the same length (honestly, this applies to sentences within paragraphs too). Work on them: shorten one, expand another, and give the text a human rhythm.
- Modify! Never settle for the first result the AI gives you. Work on the text, try to polish it. And most importantly: rewrite at least the weakest parts yourself. Even if you aren’t a Nobel laureate in literature, your natural style and voice will give the content authenticity.
I don’t believe we will only ever use AI for scheduling posts or finding inspiration. But it’s not worth outsourcing all of our content creation to robots. Sometimes it’s worth unplugging completely and writing something 100% from yourself, so our brains don’t turn into mush that only knows how to accept whatever the algorithm spits out.
Let me know how you work with AI!