Simply Delicious is a British premium FMCG brand created to fill a gap in the “clean label” chilled products market. Their offering includes artisanal dips, cream cheeses, and overnight oats: preservative-free, small-batch produced in London.
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When Simply Delicious approached us, the brand was in a unique position: their products were already available in the online stores of prestigious retailers (such as Booths or Ocado), but the company lacked its own website. Our goal was to create a project that would build product awareness among two distinct target audiences while enabling consumers to locate points of sale quickly.
\n","csExecutorsTitle":null,"csExecutorsExists":null,"csExecutors":null,"csEffectsTitle":"Key Project Objectives","csEffectsMockup":{"altText":"","atttachement_pl":{"altTextPl":null},"srcSet":"https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/phone_01-519x768.png 519w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/phone_01-865x1280.png 865w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/phone_01-768x1137.png 768w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/phone_01.png 989w","sourceUrl":"https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/phone_01.png"},"csEffectsList":"When designing the website for Simply Delicious, we focused on ensuring its quality matched the premium standards of the products found in stores.
\nThe next step was preparing UX wireframes and UI designs for both desktop and mobile versions. Knowing that a large portion of users look for product information “on the go,” we prioritized maximum readability on phones. The design was based on the color-saturated packshots provided by the client, creating an interface that stimulates appetite and resonates with the premium segment. We concluded the process with clean coding, rigorous testing, and content implementation.
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As a result of our work, we delivered a modern website that has become the definitive source of information for Simply Delicious. The brand gained a solid tool supporting entry into new retail chains and validating its position in the FMCG market. Thanks to the transparent structure, customers gained the shortest possible path to purchase in online stores, while the Simply Delicious team received an intuitive system for the independent development of the recipe section and promotional landing pages.
\n","csAboutImage":{"altText":"","atttachement_pl":{"altTextPl":null},"srcSet":"https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/mockup_01-768x512.png 768w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/mockup_01-1280x853.png 1280w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/mockup_01-1536x1024.png 1536w, https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/mockup_01-2048x1365.png 2048w","sourceUrl":"https://super-tajny-headless-cms.bravenew.agency/app/uploads/2026/06/mockup_01-scaled.png"},"csAboutExists":true,"csAboutDescription":"Despite the presence of Simply Delicious products in online grocery stores, the brand operated without its own official website. In practice, this meant that brand information was fragmented and entirely dependent on third-party distributor platforms. This situation created a significant image gap, as consumers looking for detailed information on ingredients or philosophy could not find a reliable, official source of brand knowledge.
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The lack of a proprietary website also posed a barrier to further business development and negotiations with additional major retail chains. For retail buyers, a website is a vital source of information about a brand and can serve as a key argument encouraging contact with the company. Without its own site, Simply Delicious could not fully control its communication, educate customers on unique product features, or collect data on their preferences, which hindered the planning of precise marketing campaigns.
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