IMD is a UK-based law firm specializing in solving complex legal matters that require expertise across different international legal systems. Online, IMD operates through two distinct brands: IMD Solicitors, catering to individual clients, and IMD Corporate, focused on business services.
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To reach clients across multiple countries, IMD previously managed 12 separate WordPress websites. While each was optimized for specific keywords, the brand required a visual refresh and a solution to the growing challenges of managing multiple web platforms.
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\nDuring prototyping, we developed two sets of wireframes (desktop and mobile) that served as the foundation for the law firm web design. The goal was a single, cohesive visual system adapted for both Solicitors and Corporate brands.
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Existing content, including services, photos, and documents, was then meticulously migrated. This process included standardizing formatting, optimizing headers, and maintaining a solid URL structure to ensure a seamless transition for both users and search engines.
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The launch of the new IMD platform was a complete operational and branding success. By using a WordPress Multisite architecture, the firm gained a central management system that reduced content update time by over 80%.
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From a business perspective, the new IMD law firm website achieved:
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The result of our work is a high-performance, scalable tool that simplifies daily operations for the IMD team and provides a solid foundation for further international growth.
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Furthermore, the ecosystem’s structure created management hurdles. IMD used a fragmented approach where each language was a separate WordPress entity. The sites lacked shared resources or a central media library. Adding a new solicitor to the team required repeating the action 12 times. This workflow was resource-heavy.
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We wanted the new version of the site to be convenient for both administrators and users. Language switching needed to be seamless without losing the page context. We also prioritized accessibility for users with disabilities and ensured that the SEO for the legal industry was reinforced through a better technical structure.
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