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Regardless of whether it is a website, a store or a large website. This will allow us to determine the current state and set the direction in which we should act to make your website more attractive to search engines.</p>\n<h3>Improving the technical structure</h3>\n<p>We will make sure that your website is improved in every important aspect that affects the final result of visibility in Internet search engines. 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These are the information and descriptions that make your website readable to search engines. We make sure that your site&#8217;s meta tags, such as titles and descriptions, are optimized for SEO. This helps search engines better understand the website&#8217;s content and rank higher in search results.</p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title tag &#8211; a unique and optimized title for each page, containing keywords..</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta description &#8211; the description of the page visible in search results, should encourage clicking.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headings (H1, H2, H3, etc.) &#8211; the hierarchy and structure of headings that make it easier for both users and search engine robots to understand the content.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ALT tags for images &#8211; descriptive ALT tags for images that contain keywords.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schema tags and structured data &#8211; code markings that help search engines better understand the content of the website.</span></li>\n</ul>\n<h4><b>URL structure</b></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Clean, friendly URL &#8211; URLs should be short, clear, and contain keywords.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">URL hierarchy &#8211; a logical structure of subcategories and pages within a site.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">URL uniqueness &#8211; no duplicate URLs that can lead to the same page.</li>\n</ul>\n<h4><b> Mobile-friendliness</b></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Responsiveness &#8211; the site should be fully functional on mobile devices.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mobile-first indexing &#8211; Google prefers mobile versions of sites, so optimizing them is key.</li>\n</ul>\n<h4>Page load speed</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Image optimization &#8211; reducing the size of image files without losing quality.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">File compression &#8211; using methods such as Gzip or Brotli to compress data.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Code minification &#8211; removing unnecessary characters from CSS, JavaScript and HTML files.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Server response time &#8211; fast servers that minimize response time.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Rendering optimization &#8211; minimizing rendering blocking by external resources (e.g. JavaScript scripts).</li>\n</ul>\n<h4><b> Security</b></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SSL Certificate (HTTPS) &#8211; the site should be secured, which has a positive effect on its position in search results.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Secure forms &#8211; secured forms for user input.</li>\n</ul>\n<h4>Internal links</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Linking structure &#8211; a sensible and logical arrangement of internal links that facilitates navigation and indexing.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Anchor text &#8211; relevant keywords in the link text.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Avoidance of “dead” links &#8211; no deleted or non-existent pages.</li>\n</ul>\n<h4><b> Sitemaps</b></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">XML sitemap &#8211; helps search engines index the page.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTML sitemap &#8211; makes it easier for users and search engine robots to navigate the page.</span></li>\n</ul>\n<h4>User Experience (UX)</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of navigation &#8211; intuitive and clear page structure.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No intrusive ads &#8211; avoiding overly intrusive ads and pop-ups.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Interactivity &#8211; quick response time to user actions, such as clicking buttons, page reloads, etc.</li>\n</ul>\n<h4>Code cleanliness</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Optimized HTML, CSS, JavaScript &#8211; correct and optimized page code.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Avoiding 404 errors and other server errors &#8211; correctly configured redirects and no deleted pages.</li>\n</ul>\n<h4>Structured data</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schema.org &#8211; Using structured data helps search engines better understand the content of a page (e.g. reviews, product prices, events).</span></li>\n</ul>\n<h4><b>Google metrics (Core Web Vitals)</b></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Largest Contentful Paint (LCP) &#8211; loading time of the largest element of the website.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First Input Delay (FID) &#8211; time from user interaction to browser response.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cumulative Layout Shift (CLS) &#8211; visual stability of the website (how much the site layout changes during loading).</span></li>\n</ul>\n<h4>Multimedia optimization</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Images &#8211; optimize image size and format (e.g. use WebP format).</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Video &#8211; appropriate compression and placement of multimedia.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Lazy loading &#8211; loading images and multimedia only when they are visible to the user.</li>\n</ul>\n<h4>Compliance with regulations (Legal)</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Privacy policy &#8211; ​​clear and accessible privacy policy.</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">GDPR compliance &#8211; compliance with legal requirements regarding user data protection.</li>\n<li aria-level=\"1\">ADA compliance / WCAG 2.1 or higher compliance</li>\n</ul>\n<h4>User interactions</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Long time spent on the page &#8211; high user engagement rate.<br />\nLow bounce rate &#8211; fewer users leaving the website immediately after visiting it.</li>\n</ul>\n<h4>Optimized for voice search</h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Natural phrases &#8211; adapting content to interrogative queries that are often used in voice search.</li>\n</ul>\n<h3>Monitoring and reporting</h3>\n<p>Every month you will receive an SEO report on your website. Thanks to it, you will be able to check how your website results are changing and adjust your strategy to achieve the highest possible position of your website in search results. The report will include:</p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">statistics of user visits and behavior on the website,</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">statistics of possible indexing errors,</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">technical statistics divided into categories: errors, warnings and observations</li>\n</ul>\n<p><strong>SEO optimization of the website is not only a way to increase traffic, but also to build a strong, credible online presence. With the right SEO strategies, you can achieve lasting success and significantly improve your business results.</strong></p>\n","individualApproachButton":{"url":"/contact/","title":"Call us or write us","target":""},"faqExists":true,"faqList":[{"description":"<p>This will depend on the size and condition of your site and how quickly you want to get rid of the most serious problems.</p>\n","fieldGroupName":"faq_list","header":"How many hours of optimization do I need?"},{"description":"<p>Yes, although the contract is signed for 12 months &#8211; you can cancel with a one-month notice period and increase or decrease the number of hours allocated for monthly work on the website at any time.</p>\n","fieldGroupName":"faq_list","header":"Can I opt out at any time?"},{"description":"<p>We have already had various websites under our care and such a website would require an individual approach, so we do not say no. It will definitely be worth talking because we can propose solutions related not only to SEO.</p>\n","fieldGroupName":"faq_list","header":"My site is not WordPress based, will you take care of it?"},{"description":"<p>We always create a backup copy of your website before making changes. 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Unless we agree otherwise - only changes to the content will require approval and this will be done via email.<br />\r\nW razie chęci zmiany kierunku rozwoju lub zmiany warunków współpracy zawsze możesz napisać lub zadzwonić do swojego opiekuna lub napisać maila."}],"reasonsExists":null,"packagesTitle":"SEO Services Price List","packagesFooter":"","packagesDescription":"The price of the service will depend on the selected scope","packagesExists":true,"whyUsSectionExists":null,"packages":[{"price":"as part of hourly packages","header":"SEO Optimization","fieldGroupName":"packages","features":[{"secondLine":"we check over 120 indicators important for the search engine","firstLine":"SEO audit optimization","fieldGroupName":"features"},{"secondLine":"after each end of the package in a given month","firstLine":"Report on work performed","fieldGroupName":"features"},{"secondLine":"once per month","firstLine":"Possibility to change the number of hours in the package","fieldGroupName":"features"}],"button":{"url":"/websites-constant-improvement/","title":"View hourly packages","target":""}},{"price":"$120","header":"SEO audit","fieldGroupName":"packages","features":[{"secondLine":"discussing your needs, site status and options","firstLine":"1 hour online meeting with a consultant","fieldGroupName":"features"},{"secondLine":"evaluating dozens of SEO rules","firstLine":"two SEO reports based on your website","fieldGroupName":"features"}],"button":{"url":"/contact","title":"Write us to order","target":""}},{"price":"What else can we do for you?","header":"Other services","fieldGroupName":"packages","features":[{"secondLine":"separate package - price depends on the type of website","firstLine":"Support and Maintenance Packages (<a href=\"/websites-constant-improvement/\">Check packages</a>)","fieldGroupName":"features"},{"secondLine":"$50 per month","firstLine":"Speed ​​Boost - make your website faster (<a href=\"/speed-boost-make-your-website-faster/\">Check</a>)","fieldGroupName":"features"},{"secondLine":"implementing new functionalities, fixing, adding content, etc.","firstLine":"Hourly packages(<a href=\"/websites-constant-improvement/\">Check packages</a>)","fieldGroupName":"features"},{"secondLine":"up to 20 keywords and many other indicators (including website audit)","firstLine":"SEO monitoring(<a href=\"/seo-monitoring-of-your-website-with-monthly-email-report/\">Check details</a>)","fieldGroupName":"features"}],"button":{"url":"/contact/","title":"Write us to order","target":""}}],"offerWhyUsMovie":null,"offerCaseStudiesTitle":null,"offerCaseStudiesList":null,"offerCaseStudiesExists":null,"waysList":[{"header":"Increased visibility","fieldGroupName":"ways_list","description":"SEO makes your website easier to find by users, which translates into more organic traffic."},{"header":"Long-term effects","fieldGroupName":"ways_list","description":"A well-optimized website maintains high positions for a long time without additional advertising costs."},{"header":"Credibility and trust","fieldGroupName":"ways_list","description":"Sites with higher search engine positions are perceived as more professional and trustworthy."},{"header":"More customers","fieldGroupName":"ways_list","description":"Better visibility on Google means more potential customers visiting your website."},{"header":"Better user experience","fieldGroupName":"ways_list","description":"Technical SEO optimization improves the loading speed and functionality of the website, which affects user satisfaction."},{"header":"Competitive advantage","fieldGroupName":"ways_list","description":"By investing in SEO, you can get ahead of your competitors and gain a larger market share."},{"header":"Cost efficiency","fieldGroupName":"ways_list","description":"SEO generates organic traffic without recurring advertising expenses, making it more profitable in the long run."}],"indentedSectionTitle":null,"reasonsList":null,"indentedSectionImage":null,"indentedSectionButton":null,"webSupportStructuredData":null}}},"pageContext":{"id":"cG9zdDoxMDEzNg==","language":"en","contentType":"page","translations":[{"uri":"/pl/audyt-stron-internetowych-i-optymalizacja-seo/","slug":"audyt-stron-internetowych-i-optymalizacja-seo"}]}},
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